As advertising has shifted from traditional media like print, television, and
radio to newer media -- namely digital and social media, the
opportunities for advertisers to run afoul of established guidelines have
Advertisers can market their products to a broad audience at a lower cost,
but the risks of making a false or misleading claim are greater than ever.
With increased enforcement from both federal and state regulators, as well as
increased litigation from competitors and class action lawyers.
This program will provide practical guidance to in-house and outside counsel
to help avoid allegations of false advertising and, if faced with such
allegations, to effectively defend against them.
A. Guidelines for avoiding false or misleading advertising
B. The landscape of public and private enforcement of
C. The means by which public and private regulators
assess the truthfulness of advertising claims
D. The claims and
defenses involved in civil litigation concerning allegedly false advertising
Neil Austin, Esq.
Lesley Fair, Esq.
Federal Trade Commission
National Advertising Division
Julia Huston, Esq.
Alana Sharenow, Esq.