False Advertising: New Media Considerations, Regulation, and Enforcement Trends

Available: In Stock
Product No: 15019
Duration: 2.50 Hours
Publish Date : 12/4/2013


Item Description :

As advertising has shifted from traditional media like print, television, and radio to newer media -- namely digital and social media, the opportunities for advertisers to run afoul of established guidelines have increased. 

Advertisers can market their products to a broad audience at a lower cost, but the risks of making a false or misleading claim are greater than ever.  With increased enforcement from both federal and state regulators, as well as increased litigation from competitors and class action lawyers. 

This program will provide practical guidance to in-house and outside counsel to help avoid allegations of false advertising and, if faced with such allegations, to effectively defend against them.  

Topics:
A. Guidelines for avoiding false or misleading advertising claims
B.  The landscape of public and private enforcement of advertising law
C.  The means by which public and private regulators assess the truthfulness of advertising claims
D.  The claims and defenses involved in civil litigation concerning allegedly false advertising

Panelists:

Neil Austin, Esq.
Foley Hoag LLP

Lesley Fair, Esq.
Federal Trade Commission

Hal Hodes, Esq.
National Advertising Division

Julia Huston, Esq.
Foley Hoag LLP

Alana Sharenow, Esq.
Dunkin’ Brands Inc.


Pricing :
   
CLE Book & Audio CD: Member $165.00
CLE Book & Audio CD: Non-Member $195.00