A solar generation boom is taking place in Massachusetts. It is the result of an important initiative to address climate change and, in turn, encourage investments in small, local generation that is distributed across the electric distribution system. Through the implementation of regulations that established significant incentive payments for solar developers, the market has taken off. Billions of dollars of solar incentives will now flow through electric rates in Massachusetts over a period of many years to support the deployment of solar. As will be explained in this brief article, in the midst of this boom, now is the time to introduce competition and long-term price certainty to drive down the cost – while still meeting the Commonwealth’s aggressive targets.