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Foundations for a New Practice: Successful Marketing Techniques to Grow Your Practice

Wednesday, October 24, 2012 4:00 PM to 7:00 PM
Boston Bar Association - 16 Beacon Street, Boston, MA

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*Additional fees may apply for online viewing of programs via West LegalEd. BBA Members may be eligible for a discount.


Opening a law office is more than just hanging a shingle. It’s building a solid infrastructure that’s focused on client development and retention. How do you generate the right clients?

Attend this session to learn both traditional and non-traditional marketing techniques that will get you noticed. Panelists will explore the ways in which you can impress clients and colleagues to gain the referrals and cases you want.

Specific Topics:

- Generating referrals
- Traditional marketing approaches, including in-person networking
- Non-traditional marketing, including website, blogs + social media marketing
- Ethical limitations
- Developing a marketing plan
- How to determine return on investment


    This program is part of the 'Foundations For A New Practice' CLE series.  To register for this session and the 6-part series, please SIGN UP HERE




Katherine Elmore