While most employers today have implemented social media policies that govern
such things as if and when employees may access social media
during the
workday and appropriate uses thereof, but many companies fall short in
protecting their trade secrets and customer relationships or goodwill.
Employees, especially younger ones, may unwittingly put their employers at risk
simply by connecting with customers and/or vendors on LinkedIn, or by boasting
about their latest achievements on Facebook or Twitter. Or they may be using
social media intentionally to solicit customers or employees after termination.
This program will address how employers can recognize and mitigate these
risks without overreaching and subjecting themselves to liability.