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Using SEO To Make Your Phone Ring: The Ins and Outs of Search Marketing

Friday, June 6, 2014 12:00 PM to 1:00 PM
Boston Bar Association - 16 Beacon Street, Boston, MA

 

Description:

The SEO industry is often put at the bottom of the ethical marketing barrel.  In this one hour session, we will discuss how this reputation isn't always deserved (and sometimes is), and how SEO marketing can help your business. Topics will include:

  • reviewing the foundational concepts of how SEO works
  • learning to diagnose your success (or failings) using free tools
  • exposing common misperceptions propagated by SEO agencies
  • revealing the best practices for using search to make your phone ring

Our speaker, Conrad Saam, is the founder of Mockingbird Marketing – an agency delivering advanced online marketing exclusively for the legal industry.   Prior to Mockingbird, Conrad architected Avvo’s ascendancy from concept to legal directory market leader through advanced search engine optimization tactics.  He previously ran the marketing team for the widely popular restaurant app, Urbanspoon.  Conrad writes the In-House column for Search Engine Land and has been featured in USA Today, the New York Times and the Huffington Post. He is also the author of the FindLaw Jailbreak Guide. 

Sponsoring Section/Committee(s):

Speakers:

 



 

Contact:

Elizabeth Vincensi
evincensi@bostonbar.org

 

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