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Employee Risk to Trademark Value: Being a Better Gatekeeper

Friday, May 6, 2011 12:00 PM to 1:00 PM
Boston Bar Association - 16 Beacon Street, Boston, MA


So you've searched, cleared and registered a brand new catchy logo and name for your company or your client. There's nothing else to be done to protect these trademark rights, right? Wrong! Along with owning a trademark comes the obligation to ensure that it is properly used – including by a company's own employees. Employee use and misuse of brands can present the single greatest risk to diminishing the value of corporate brands. Speaker Renee Inomata, Burns & Levinson, will help identify the gaping gateways created by employees and suggest ways that in-house and outside counsel can help companies be better gatekeepers to preserve trademark value.

Sponsoring Section/Committee(s):




Patricia Johnson


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